seen: Die Muppets covern Bohemian Rhapsody in brandneuem Video | Nerdcore
Wahnsinn!
da ist ordentlich druck dahinter! sehr geil!
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According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%). The study also asked which distribution channel consumers would prefer if their favorite print publications ceased to exist. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs delivered by email and 3% would read the content on their e-readers.
44% of all respondents said that they wouldn't be interested in getting their print content through any of these delivery mechanisms.
Who Is Willing to Pay?
Forrester's Sarah Rotman Epps took a closer look at the demographic profile of those users who said that they would be willing to pay. Gender and marital status had no influence on a consumer's willingness to pay. Those who are willing to pay for magazine content are slightly younger that those who won't (43 years vs. 47). For newspaper content, however, there was no difference. Income, too, only makes a small difference. Those with a higher income are slightly more likely to pay for newspaper content than for magazines.
The report concludes that there is no consensus among consumers about how they want content delivered to them. The fact that 10% still prefer PDFs clearly shows that we are still in a transitional period. What is clear, though, is that consumers aren't very willing to pay for content online.
According to Forrester, publishers have two options: continue to offer a free, ad-supported product or offer consumers "a choice of multichannel subscriptions, single-channel subscriptions, and micropayments for premium product access."
As Rotman Epps also notes, there is a third solution: have a third party subsidize the cost of the content. This could be a device manufacturer who wants to offer exclusive content, for example.
A Slightly More Optimistic View
According to a report in the New York Times, about 48% of all Internet users in the US said that they would pay to read news online. This study by the Boston Consulting Group also looked at online news in general and found that a larger number of users was willing to pay. On average, though, these users were only willing to pay about $3.
Das sollte sich mal der Herr Murdoch überlgen!
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A few members of the Twitter team spent much of the weekend decorating the new digs with a number of Twitter-themed elements like birds and @ symbols. Check out some of the pictures being posted to the web by Twitter employees below. And yes, there is a DJ booth — and apparently
vanity mirrors in the toilet stalls.
[photos: flickr/ryansking
, twitpic/caroline
, yfrog/robey
, twitpic/wfarner
, twitpic/jennadawn
]
Update: And a bunch more pictures from the @twitter Flickr account
:
Schaut echt nett aus.
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36 Million German Internet Users Viewed More Than 6 Billion Videos Online in August 2009
Google Sites Captures 43 Percent of German Online Video Market with 2.7 Billion Videos Viewed on YouTube.com During the Month
LONDON, U.K., October 27, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.
Google Sites Remains Most Popular Online Video Destination in Germany
Driven by the popularity of YouTube.com (which accounted for 99.5 percent of all videos viewed on the property), Google Sites grew 45 percent versus year ago to further solidify its position as the leading online video viewing property in Germany. Universal Music Group ranked second with 10.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 and 5.6 million viewers respectively. Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495 percent during the past year to 3 million viewers in August 2009.
Top German Online Video Properties Ranked by Total Unique Viewers (000)*
August 2009 vs. August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video MetrixProperty Aug-08 Aug-09 % Change Total Unique Viewers 25,958 35,745 38% Google Sites 16,652 24,125 45% Universal Music Group 8,879 10,609 19% ProSiebenSat1 Sites 4,007 10,565 164% RTL Group Sites 4,449 5,644 27% Fox Interactive Media 1,342 4,440 231% Microsoft Sites 1,915 3,972 107% Axel Springer AG 1,083 3,491 222% MEGAVIDEO.COM 2,090 3,067 47% Deutsche Telekom 504 2,997 495% Amazon Sites 797 2,223 179% *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.German Online Video Viewers Watched 178 Videos per Viewer in August
Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43 percent of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).
Top German Online Video Properties Ranked by Total Videos Viewed*
August 2009
Total Germany – Age 15+, Home & Work Locations**
Source: comScore Video MetrixProperty Videos (000) Share of Videos (%) Videos per Viewer Total Internet : Total Audience 6,369,541 100.0% 178 Google Sites 2,759,630 43.3% 114 ProSiebenSat1 Sites 163,764 2.6% 15 Megavideo.com 101,604 1.6% 33 RTL Group Sites 81,269 1.3% 14 Universal Music Group 65,590 1.0% 6 Microsoft Sites 36,086 0.6% 9 Axel Springer AG 28,429 0.4% 8 Deutsche Telekom 19,989 0.3% 6 Marquard Media AG 19,475 0.3% 28 Fox Interactive Media 18,812 0.3% 4 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.Other notable findings from August 2009 include:
- German online video viewers spent an average 16 hours per viewer watching videos during the month (up 86 percent versus previous year).
- The heaviest viewers of online video are males between the ages of 15-24 who watched approximately 24 hours of online video per person in August.
- 24 million viewers watched 2.7 billion videos on YouTube.com (115 videos per viewer)
- Females over 55 on average watched 105 videos on YouTube.com in Germany, compared with males over 55 who watched 75 videos on YouTube.com during the month.
- The average online video duration was 5.3 minutes in Germany in August 2009 (23 percent longer than the average duration in December 2008).
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